horizontal ridges!

I saw this sweater in the catalog I got in the mail. It looks absolutely gorgeous. I may have to find a way to replicate the cables. But, it cracks me up that they refer to the horizontal ridges on the collar and button band (I swear the catalog calls them unique). It's garter stitch! Basic, simple, garter stitch! Let's ooh and aah over it some more. Reminds me of when Elaine on Seinfeld worked for J. Peterman on their catalog. All the insane things they'd say to describe the most basic stuff!